Sales Question Bank
for Exam preparation

Q2. Which of the following is NOT the strategy of product mix?

1. Expansion of Product mix
2. Contraction of Product mix
3. Alteration of existing products
4. Pricing the product

Q3. Which one of the following is not a necessary condition to be met during the process of exchange?

1. Each party is capable of communicating
2. Each party has to arrange its own logistics system
3. Each party has the ability and desire to indulge in exchange
4. Each party has something that is of some value to the other party

Q4. Which of the following businesses would be characterized as a pure service

1. Insurance
2. Farming
3. Mining
4. There is no such thing as a pure service

Q5. PESTLE analysis stands for analysis of ___, Economic, Social, Technological, Legal and environmental factors affecting business.

1. Personal
2. Political
3. Proposal
4. Production

Q6. Two genres of consumer market segmentation are _________ and ________.

1. Demographic, promotional
2. Behavioral, geographic
3. Geographic, social
4. Psychographic, economic

Q7. Transporting and storing goods is part of which of the following marketing channel functions?

1. negotiation
2. physical distribution
3. contact
4. matching

Q8. Which of the following features of SFA helps to integrate financial functionality of the back and front office of an organization?

1. Contract management
2. Opportunity management
3. Asset management
4. Data quality management

Q9. Through their contacts, experience, specialization, and scale of operation, ______________ usually offer the firm more than it can achieve on its own.

1. manufacturers
2. producers
3. direct marketers
4. intermediaries

Q10. CRM is a business philosophy that aims at maximizing ___ in the long run.

1. Customer value
2. Sales
3. Market Share